Crisis communication during emergency (on the example of the Al-Farabi KazNU)

Higher education institutions in Kazakhstan face various imperatives to better deal with the myriad crises affecting their staff and campuses. A crisis is an unexpected or unforeseen event that disrupts threatens organization can be caused by both human natural causes. Social media has become a powerful tool management on campus. challenged communications professionals at universities. The main purpose of this study explore usefulness social as communication practice university. research question: “How what network technologies are selected, planned, implemented controlled anti-crisis universities, particular, al-Farabi KazNU, leading multidisciplinary higher educational institution Kazakhstan?” “January tragedy 2022” considered period emergency. Because this, secondary questions arise relate linked components networks include following: How was information received during January events? What types were used? do university officers monitor respond stages crises? results documenting practices contribute successful integration networks. conclusions particular interest used scientific problems studying communication. work also provides opportunity expand understanding tragic events, it opens up online survey "Crisis inversion events". Therefore, factual material introduced into circulation, conclusions, assessments, recommendations make possible use them creation generalizing works issues under study. Keywords: communication, networks, tragedy, emergency period.